A retrospective view of electronic word-of-mouth in hospitality and tourism management

A Retrospective View of Electronic Word-of-mouth in Hospitality and Tourism Management

Electronic Word-of-mouth in Hospitality and Tourism Management

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

assessment of deep word knowledge in elementary and advanced iranian efl learners: a comparison of selective and productive wat tasks

testing plays a vital role in any language teaching program. it allows teachers and stakeholders, including program administrators, parents, admissions officers and prospective employers to be assured that the learners are progressing according to an accepted standard (douglas, 2010). the problems currently facing language testers have both practical and theoretical implications but the first i...

Eves Reader in Food Management , Head of Hospitality and Food School of Hospitality and Tourism Management

An adequate sample is required in studies to give acceptable power levels and generalizability. Timeliness is also at issue, hence a number of approaches are used to increase speed of recruitment and sample sizes, including incentives (Jerosch-Herold et al, 2011). Draper et al (2009) also noted that to do high quality research necessitates recruitment of sufficient participants if conclusions a...

a contrastive study of rhetorical functions of citation in iranian and international elt scopus journals

writing an academic article requires the researchers to provide support for their works by learning how to cite the works of others. various studies regarding the analysis of citation in m.a theses have been done, while little work has been done on comparison of citations among elt scopus journal articles, and so the dearth of research in this area demands for further investigation into citatio...